Hey guys! It’s Friday, and I’ve had such a busy week! I’m making this blog post late, because my girlfriend Annie is in town for a few days, so I spent my free time today hanging out with her. She’s on her way to Burning Man, and I wish I was going with her! I’ve got too much going on this year, though.
This blog is one of those things! I launched almost 3 weeks ago, and I’ve been loving every minute of it. I started out with a plan of writing about creative living through art, design, and sewing a handmade wardrobe - all the things I do in my real life to live creatively.
However, this week I decided to pivot and focus on sewing and handmade style. This is because my goal is to create a business around handmade style and sewing coaching and resources. It just didn’t make sense to invest a lot of time writing really engaging tutorials and content about art and design, if it didn’t play into my overall business plan.
And that’s why I’ve decided to write today’s post on getting good with making pivots in your life and business!
As I said, I decided to focus my content to make it more relevant to my target audience. I love making tutorials and articles about design and art too, but it’s just not where my heart is for this blog.
Sometimes it takes actually doing something to figure out how to proceed, however.
I knew when I started the blog that I would probably be making some changes along the way - but I new that I needed to actually start doing the work before I would know what those changes were.
Actually, this whole blog is a pivot. I wrote a blog with this same name and address, on a different web host and with different content for almost 2 years. That blog was more of a personal lifestyle blog. I didn’t really have a focus for it and just wrote about whatever was going on in my life and whatever I was doing at the time.
Since it didn’t have a lot of focus or a goal, I didn’t write on it that often. But then I had a realization in my life… and that realization was that I didn’t want to work at a “regular” job and be a designer forever. I want to work for myself someday and do something I’m deeply passionate about. And what I’m deeply passionate about is my handmade wardrobe.
I love sewing, style, and all the elements that go into crafting a handmade wardrobe. It’s my ongoing passion project, and something I never get tired of. I’ve spent years sewing my clothes, practicing new techniques, learning new skills…. And I have so many more plans.
I love teaching others to sew too! I find it so fulfilling and satisfying to teach other people to create things, to own their style, to find empowerment through crafting clothing.
I’ve thought about teaching people sewing through classes or workshops before. And people are always asking me to sew them clothes. But, I have zero interest in crafting clothing for other people. Not even for money - and I can make a lot more money as a visual designer than I can as a custom seamstress. People are just not willing or used to paying real money for clothing anymore, since the fast fashion industry has taken off. And it’s super time consuming to teach people in person to sew, not to mention very hard to schedule everyone.
I want to teach people sewing skills, but that’s just part of it. I want to infuse the with the joy and the confidence of creating clothing they love. I want to show people all of the aspects of crafting a wardrobe that truly SUITS them. It’s so much more than knowing how to thread a sewing machine. And I know I can do it, because I’ve been doing it by trial and error for almost 10 years now.
So I pivoted. I took down my old blog. I spent 2 intense weeks learning how to set up the kind of business I want. I learned how to create the kind of blog and content I need to make. I designed a whole new brand. I researched how to write properly. I looked into how to make webinars, online classes, ebooks. I made a plan. And then I launched my blog.
Now I’ve pivoted again, as I said. And I’ll probably do it again as I refine and tweak my vision.
Keeping my content sewing and handmade wardrobe focused will help me keep my blog relevant to my audience. It will help me craft my offerings for my business for my dream clients. It will help me keep focused - and it will also be a better use of my time. Since I work full time and part time, I need to make the wisest use of my energy for this business. I've decided to keep my Friday posts open for other topics, if I like, and post Monday through Thursday about sewing, handmade style, and wardrobe planning.
One of the things I’ve learned in this life is that you can NOT be afraid to pivot. Change will come to your life whether you want it to or not. Own that change. Harness it. Use it to drive you forward, to inform your decisions, to craft your life.
Never fall into the trap of telling yourself you have to go forward with something because you made a plan. Plans can be changed. Don’t invest more time or money in something that’s not working of that you don’t love.
Learning how to recognize when you need to pivot is key. I do it through making notes and journaling, and then asking for the opinion of someone I trust - usually my husband or girlfriend. And the funny thing is, I usually have already come to the decision of what I want to do when I ask. All I’m looking for is validation. I know that, but I still need the push of having someone tell me it’s ok.
And that’s fine. Change is scary, even if you get good with it. It’s okay to have reservations and apprehensions. Everyone feels those!
The important things is to not let those feelings take over and make decisions for you.
I’m nervous about my future. I’m nervous about this plan! I think it will work and I’ve gotten nothing but fantastic feedback. But it’s still a risk!
But I’m really proud of myself too. I’m proud of the hard work I’ve put in. I’m proud of how far I’ve come. I’m proud that I was able to move from dream to execution. And I’m proud that I was able to pivot when I needed to.
If you’re thinking about a change, and wondering if you need to make a pivot in your life, your business, or your goals, I encourage you to take some time with that. Maybe do a little journaling or chat it out with a friend. Meditate on it. Give yourself permission. Get good with making a pivot.
I’d love to hear about your pivots- have you done one you’re proud of? Thinking of making a pivot right now? Let me know in comments and we can chat about it!